Del Sol Medical Center Bariatrics

Objective

Create public awareness on Bariatrics (Weight-loss) Surgery. Increase number of qualified patients that would choose Del Sol Medical Center Bariatrics Services over a competitor by positioning Del Sol Bariatrics Services as the Bariatrics experts.

Target Audience

  • Patients that meet criteria for Bariatrics Services

    Media

  • Web
  • Outdoor Billboards
  • Newspaper ads
  • TV and Radio spots
  • PR efforts

    Results

  • 2005 RIA Award

  • Recognized as a frontrunner in establishing the surgical procedure in El Paso
    		•