Candlelighters-El Paso Chapter

Objective

Originally one of the top non-profit charities in the region in the 80s, over time the organizations program awareness and identity in the community diluted and became unrecognizable. The challenge was to re-establish name and purpose awareness in the
El Paso/Las Cruces region thus increasing community involvement in local fundraising
efforts while increasing donations/contributions for this worthwhile and needed program
in the fight against childhood cancer.

Target Audience

  • General Public
  • Local Businesses

    Media

  • Newspaper ads
  • Outdoor Billboards
  • Christmas Cards sales
  • Auction Fundraising Gala
  • PR efforts

    Results

  • 2002 Silver and Bronze Addys
  • Quadrupled its fundraising contributions in a 2-year time frame
  • Community awareness and involvement increased
  • Transportation van donated to the cause
  • Now recognized as a model non-profit organization in the area  
    		•